sowhatent

SoWhat Entertainment is a specialist South African music company offering live entertainment, DJs, music consultation and tailored performance concepts for events and projects. Founded in 2006 by South African violinist Naomi Tagg, the company brings over 20 years of experience in the wedding and corporate music industries, with Naomi’s performance background spanning four continents and a wide range of event styles.

The company focuses on setting the right tone for each occasion, whether that means a heartfelt bridal entrance, vibrant cocktail entertainment, elegant background music, contemporary lounge sounds or a high-energy party atmosphere. SoWhat Entertainment works with corporate events, product launches, weddings, private celebrations and other special occasions, offering services in Gauteng, Western Cape, Mpumalanga and KZN.

Their roster includes a broad pool of top South African musicians and fresh music projects developed for the corporate and live entertainment markets. Options highlighted on the website include All Stars, described as Africa’s first LED party band; Organic Lounge, which combines DJs with award-winning jazz musicians; Chilli & Lime, a dynamic African jazz band; Naomi Tagg as an electric violinist; Cinematica Strings and The Velvet Violins for pop and “Bridgerton-style” string performances; Meisie for cultural and heritage-inspired crossover music; plus duos, solo musicians and DJs.

Beyond event performances, SoWhat Entertainment offers a wider suite of music services. These include session musicians for recordings, custom compositions, string arrangements, recording artists and producers, playlist curation and music consultation. Their composition and arrangement work is led by Naomi Tagg and blends classical finesse with modern versatility for corporate productions, live bands and artistic collaborations.

For clients needing a complete event setup, SoWhat Entertainment also offers full technical production through a long-standing supplier partnership. The technical support covers tailored audiovisual requirements for intimate gatherings and larger productions, including staging, live streaming, LED screens and event technology for corporate events, weddings, conferences and memorials.

The business is well suited to clients who nt guidance as well as performers. Their consultation service helps match music to the style, audience and budget of an event, while their bespoke playlist curation is designed for hotels, restaurants and public or private spaces needing a signature sound or carefully shaped atmosphere. Booking through the TimeToParty directory makes it easy to discover SoWhat Entertainment as a professional option for DJs, live musicians and curated music experiences in South Africa.

SoWhat Entertainment is a specialist music company founded by violinist Naomi Tagg in 2006, offering live entertainment for corporate events, weddings, and private parties. With over 20 years of experience, they curate bespoke music projects featuring top South African musicians.