Love Beloved is a floral and decor design studio in Gauteng that brings crafted elegance to weddings and events. The team combines creative craftsmanship with a rm, personal touch to make every occasion feel memorable and visually captivating. Their work has been featured in industry media, and their aesthetic leans into refined details and imaginative styling that photographs beautifully.
The company offers full floral design and curated event decor, shaping cohesive looks that reflect each client’s personality. From ceremony concepts and reception styling to tablescapes and statement floral moments, they approach design with the aim of adding that elusive je ne sais quoi. The emphasis is on thoughtful combinations of texture, colour and form so that the end result feels both polished and heartfelt.
Alongside design services, Love Beloved supports events with a substantial rentals division. With more than 500 items available to hire, the catalogue spans unique and creative decor and furniture, giving planners and hosts the flexibility to build distinctive settings. The website highlights a Rentals section with clear Rental Policy and Shipping and Returns information, and notes that an automated rental service is coming soon to streamline browsing and selection.
Weddings are a core focus, supported by an in-house planning capability through their trusted wedding planner, Adé Boshoff, in collaboration with Ethereal Events Co. This means couples can access planning, florals, decor and hire through one creative team, ensuring a consistent vision from first mood board to final setup. Beyond weddings, the studio lends its skills to a wide range of celebrations and gatherings, tailoring the level of service to suit the scale and style of the event.
Love Beloved presents as a close-knit, family-led company. Founder and owner Coreen drives the creative direction, while Deon leads the rental sister company and sources the standout furniture pieces that anchor their hire range. The studio is supported by Lorraine on daily operations and client liaison, a dedicated flower room team focused on floral production, a rehouse crew caring for the hire collection, and on-the-road staff who handle transport and setups. This in-house structure allows for coordinated logistics and dependable execution on event day.
Clients value the studio’s friendly service, responsive communication and the y the team invests heart and detail into each brief. Whether the requirement is a full-service floral and decor design with planning, or simply the hire of select furniture and styling items, the approach remains collaborative and quality focused. The goal is always to create spaces that feel effortless in person and translate beautifully in photographs.
Based in Gauteng, Love Beloved serves the province with design, florals and rentals for events of all sizes. Their combination of a large hire catalogue, in-house floristry, and integrated planning support sets them apart, making it simpler to pull all the visual elements together under one roof. For hosts and couples who nt an event that feels considered, creative and distinctly theirs, Love Beloved offers the expertise and resources to bring that vision to life.