Red Cherry Events

Red Cherry Events is an established South African event management company with roots dating back to 2001. Based in Port Elizabeth and Cape Town, the team creates and delivers adventure focused experiences for corporates and the public, from concept to execution. The company builds events from the ground up using its own infrastructure and practical know how, and has grown a nationwide portfolio that attracts thousands of participants each year.

A hallmark of Red Cherry Events is its ownership and operation of mountain bike and motorbike events across South Africa. These experiences are designed to cater for novices through to seasoned riders, blending well planned routes with strong logistics and hospitality. Over the years, the calendar has included signature names such as PE PLETT, Sea to Sea and Sea Ski, alongside the Western Cape Weekend rrior series which has continued to grow. The focus is on memorable trails, well marked courses and vibrant race villages, supported by a compact team that understands the detail required to stage reliable and enjoyable multi day events.

Alongside its public events, Red Cherry Events runs guided dirt bike tours that bring riders together in small, sociable groups. Packages are typically two or three days for groups of about eight to twenty five, with routes curated for different ability levels. The Baviaanskloof is highlighted as a suitable option for beginners, while the Wild Coast is recommended for intermediate to advanced riders. The tour portfolio also features destinations referenced across their platforms such as Baviaans and Rust en Vrede, giving riders a choice of landscapes and technical profiles with support from an experienced crew.

Corporate team building remains a core part of the business. Originally founded as a team building company, Red Cherry Events continues to design and manage activities that challenge, motivate and connect teams. The company’s experience in adventure formats, logistics and facilitation enables programmes that can be tailored to group objectives, drawing on the same attention to safety, route planning and participant care that underpins their public events.

For organisers who need turnkey support, Red Cherry Events offers an Infrastructure Rental service that covers entertainment, staging and technical design. This capability extends from risk management and venue identification through to the setup of all infrastructure and decor, as well as on site coordination. By supplying and managing their own equipment, the team can maintain quality control and responsiveness. Their infrastructure division has supported some of the biggest events in South Africa, adding depth to the company’s operational credentials.

Red Cherry Media complements the events and infrastructure offering with brand building and content services. Whether a small business needs help setting up a Facebook campaign or a larger project requires content creation guided by a clear digital strategy, this in house unit provides practical marketing support aligned to event timelines and audience engagement.

The company operates nationally, with a footprint that spans key regions. It maintains offices in the Eastern Cape and the Western Cape, and has extended its reach into Gauteng as part of a growing calendar. The team’s approach combines local knowledge with nationwide delivery, which helps them match venues and routes to the brief while keeping logistics efficient.

Led by founder Mike Glover, whose background includes staging the Roof of Africa and hosting Prince William and Prince Harry on a South African tour in 2011, Red Cherry Events brings long standing expertise to every project. A small, focused staff complements this leadership with hands on operations, marketing and gear management. Testimonials published on their platforms consistently commend well organised events, thoughtfully built trails and welcoming villages, reinforcing a reputation for dependable delivery and memorable outdoor experiences.

Red Cherry Events is one of South Africa's leading event management companies, founded in 2001. They specialize in corporate team building and event management, offering a variety of experiences across the country.